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Asia's 1st & Only Awarded Digital marketing Training Company

12 Digital Marketing Modules

Digiperform is the Asia’s First and Only Awarded Digital Marketing Training Brand. It’s a venture supported by Hindustan Times Group. With presence in all over India. We provide % Placement and Freelancing Assitance after training. For some of our courses, Earn while learn is also available. Contact our Office for Demo and more details

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Duration - 3 Months

Timing - 1.5 Hours/Day

Exams - 2 Exams

Course Curriculum

Module 1 - Digital Marketing Ecosystem

Introduction to Digital Market
Opportunities in the Field
Digital Marketing Channels
Freelancing or Jobs

Module 2 - Web & Analytics

Introduction to Website
Basics to Create a Website
Types of Web languages
There use and application
Domain, Hosting and Extensions
Analysis tools

Module 3 - WordPress

What is WordPress
Creating website
How to use for Business development using Plug-ins, Blogging etc.

Module 4 - Graphics and Digital Graphics Designing

Banner Creation
Social media Post Creation in Canva
Youtube Thumbnail Creation
Basics of Photoshop & Corel Draw
Pamphlet, Logo, Poster designing

Module 5 - SEO

Introduction
Technical SEO
SEO Keyword Research
On Page and Off-page SEO
HTML for SEO
Local SEO
Content Writing for SEO
SEO Techniques
Google Algorithms
Landing Page Design
Its Importance for SEO

Module 6 - Google Adword & Adsense

Difference between Google Adword & Adsense
How the both works
Bidding and Targeting
Ad Budgeting and Auction

Module 7 - Social Media Marketing

Facebook for Business Marketing
Instagram for Business Marketing
Whatsapp for Business Marketing
Linkedin For Business Marketing
Email Marketing with tools

Module 8 - Youtube Marketing

Channel Creation, Optimization
Video and Shorts creating, editing
Ideas for Latest trends for videos
Shooting some videos form your mobile phone
Video and Shorts Uploading
Searching tags for better reach
AI tools for targeting
Channel Monetization

Module 9 - SMS Marketing

Effectiveness & Delivery
Difference between promotional and Transactional message
Buying Credits
Setting up Sender ID and Template Setup
Rules of SMS Marketing in India

Module 10 - Social Media Optimization (SMO)

SWOT
Platforms
Organic and Inorganic Audience
How to find your audience
Chatbots
Lead Forms & Generation
E-Commerce Marketing

Module 11 - Google

Introduction
Google Business Manager
Update and Profile buildup
Auto reply setup
Google Rating Management – Reply & Counter to negative ratings
Google Extensions
Google Form, Google Slide, Google workspace, Google Sheet etc.

Module -12 - Personality Development

Dressup & Appearance
CV Writing & Profile Buildup – Files
Interview Preparation
Communication with Basics of Tense & word formation Using MS word for CV writing